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Meet the Founder

Randi Sobel

President/Founder

At WeedWorks, our story is deeply rooted in compassion, resilience, and a commitment to empowering others.

I’ve dedicated my working career to helping others beginning with teaching disabled adults to live independently, and later transitioning into a sales and marketing role where I focused on providing high-quality home healthcare for seniors. After stepping away to raise my three kids and volunteering extensively within my community and my kids activities,
"I discovered a new passion: educating seniors on the benefits of medical cannabis."
This revelation came during my mother’s struggle with chronic nerve pain caused by multiple sclerosis (MS) and overmedication with opioids prescribed by her many doctors.  These medications led to debilitating side effects and frequent emergency room visits. Leveraging my extensive knowledge as a medical cannabis patient, I successfully guided my mother off opioids and on to medical cannabis. The results were life-changing: her pain was significantly reduced, ER visits stopped, and her quality of life improved.

This transformative experience revealed a pressing need amongst seniors: navigating the complexities of medical cannabis. Many new patients feel overwhelmed in dispensaries, often lacking the guidance they need to choose the right products for their unique health conditions. It became clear to me that patients deserve an advocate; someone to create tailored care plans, explain products and dosages and provide the support necessary for a safe and effective transition to medical cannabis.  

With this purpose, I founded WeedWorks. Our mission is to bridge the gap between the dispensaries and the senior/medical community by offering personalized guidance, education, and compassionate care. We aim to dismantle the stigma surrounding cannabis while empowering seniors to explore cannabis as a natural, effective alternative, when traditional treatments have proven inadequate.

Let’s embark on a journey toward improved wellness together. Contact us today to discover how medical cannabis can enhance your quality of life.

Rob Sobel

CEO – Co-Founder

I’m an accomplished leader and the co-founder of WeedWorks Consulting, where we’re dedicated to educating the senior and medical community on the benefits of medical cannabis. At WeedWorks, we offer three key services: Dispensary Consultation, Concierge Services, and Education Services.
"Our mission is to create awareness and knowledge that cannabis is medicine."
I began this journey 10 years ago with my wife Randi.  Randi’s mom had MS and chronic nerve pain and was taking almost every opiod to help control the pain. This treatment was ineffective and we successfully, over the course of one year, guided her off opiods and onto medical cannabis.

Through strategic partnerships with dispensaries and brands, we actively engage with the community to provide valuable education while driving traffic to these businesses.
With a career rooted in management and leadership roles in Operations and Recruiting, I bring extensive experience in growing and managing teams across various functions, including IT, recruiting, training, customer service, and sales. My passion lies in empowering teams to excel and fostering a culture of continuous improvement.
I believe in the transformative power of education and am committed to changing perceptions around cannabis use in healthcare. I’m always eager to connect with like-minded professionals and explore new opportunities for collaboration.
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